HALE!MARKETING:
THE MARKETING AGENCY FOR
TECHNOLOGY COMPANIES

 

case studies:

New product launch for Agilent required positioning, messaging, product visual, brochure and infographic

Agilent

Refined positioning and a new identity for a long-term client.

Teradici

Making a tech recruiter look like part of the technoly space

Go Recruitment

A lightweight, adaptable solution for international trade shows

Greenlight

Corporate brand creation

Dyaptive

Positioning booklet

Safenet

THE FUNDAMENTAL TRUTH OF MARKETING COMES DOWN TO THIS: IF YOU ARE GOING TO WIN THE BATTLE IN THE MARKET PLACE, YOU HAD BETTER COMMIT TO THE BEST STRATEGY YOU CAN DEVISE AND IMPLEMENT IT SUCCESSFULLY. THE MARKET HAS NO PATIENCE WITH SENTIMENT. IT REWARDS RATIONAL DECISIONS EXECUTED WITH PRECISION AND CONVICTION. COMPANIES THAT SUCCEED FOLLOW WHAT MIGHT BE CALLED THE STRATEGIC PRINCIPAL OF MARKETING: MARKETING MUST INVENT COMPLETE PRODUCTS AND DRIVE THEM TO COMMANDING POSITIONS IN DEFENSIBLE MARKET SEGMENTS

 

William H. Davidow, Marketing High Technology – An Insider’s View

about us:

 

We are not a typical marketing agency. The principals of the company have many years experience working in and for successful technology companies and apply that experience by working directly on client projects. We have no account managers  – when you phone us, you talk to us.

We use our design skills and marketing experience to produce functional work that creates the desired impression in our client’s market. We subscribe to the philosophy that artistry in marketing is what makes your innovation desirable.

Although we have provided services to a large number of technology companies, we prefer to keep a small client base over an extended engagement period. We do not accept every job.

We can be just like an in-house marketing team, working closely with you but bringing fresh ideas, lots of experience, and proven processes. Or you can simply specify the budget and the objectives and leave us to it. And we can do as much or as little as you need.

Download a one page Hale! Marketing overview

See our bios

services:

 

The projects we often work on include:

  • positioning, messaging, corporate and product branding, visual identities
  • product launch/marketing planning and execution using a variety of tactics
  • concept, design and production of advertising, print materials, websites
  • trade shows, booth design
   

sample clients:

ACL   Crystal Decisions   Greenbelt   SafeNet
Agilent Technologies   LMI Dynavision Chromo+scan   Intraware   Salience
AquaCoutstic Remote Technologies   Dyaptive Technologies   Helping Point   Sensie Procurement
Class Software   Braintech eVision Factory   Privaris Corporation   Xantrex
Convedia   Go Futures   Radian Communications   Teradici Corporation
email info@haleinc.com
phone +1 604 688 0202
  hale-map