About

Hale! Marketing is a marketing and design agency focused on providing product launch services to the technology sector.

Our fundamental belief is that businesses exist to create customers, which is primarily accomplished through the twin functions of innovation and marketing. The creation of innovative products and services is achieved by our clients. As a marketing agency our focus is on the succinct, precise communication of our clients’ products existence and unique value to a chosen group of prospective customers using the most appropriate and effective marketing methods. Therefore our services are organized around creating strategic differentiation in order to establish unique positioning, and the planning and execution of integrated marketing programs in order to drive demand.

While the initial engagement may be for a specific short-term project, we prefer to engage with our clients over several years in order to provide maximum value and help them achieve their business objectives. Familiarity with a client’s products and customers means that we can respond very rapidly to a market opportunity with the minimum of direction. And our philosophy is that product launch ends only when the product has achieved a commanding position in a defensible market segment. This often requires considerable time.

At any one time we serve only a small number of clients but provide to them the complete breadth of marketing services, ranging from strategy creation to tactical execution. Our clients’ major target markets are usually in North America.

While our focus and experience is in business-to-business marketing for technology companies, we occasionally perform marketing projects outside of that area and pro bono work for various church organizations. Our clients are located locally, throughout North America, and abroad. Hale! Marketing Communications Inc. was formed in 1998 and is located in Vancouver, British Columbia, Canada.