details:

In mid 2016, Sierra Wireless asked us to help develop concepts for the launch of their new MG90 rugged 4G multi-network vehicle router. The MG90 would be a replacement for the flagship oMG router acquired during Sierra Wireless’ acquisition of InMotion Technologies.

Vehicle routers are not just routers. They form the backbone of the communications capabilities for mission critical applications in public safety (police, fire, ambulance), transit and field services fleets. Communications must be secure and reliable, even in remote locations.

Our part in this project was to develop creative concepts for an HTML email and an explanatory diagram. Both items would be used throughout the launch in various media.

The diagram was worked up from several alternatives sketched on an iPad. We combined the client’s existing style of outlined drawings for the various elements that the router supports, with a rendered approach to create a more polished 3D diagram.

The email creative concepts explored different approached to highlight the various capabilities of the MG90. With a key feature being the ability of the router to connect from remote locations, the chosen concepts featured a police vehicle in a barren landscape.