Highlights:
A brand refresh forms an essential part of developing Class Software into a world class organization
Class Software engaged Hale! Marketing for a number of strategic marketing projects as they re-aligned the organization. In addition, we had the opportunity to begin a new look and feel for Class. Our exploration for the new logo centred around depicting the amorphous aspects of “community”, but the final design was derived from three intersecting circles representing the community driven, technology experience and customer service aspects of Class’ strengths.
Class Software Solutions (formerly known as ESCOM, and now part of The Active Network, Inc., based in San Diego) has successfully developed and marketed software for local government Parks and Recreation facilities for over 25 years. The company leads the market with over 500 customers in Canada, the US, Australia, and New Zealand, and has achieved an enviable position within the Parks and Recreation market.
