Highlights:
Branding developed simultaneously as lead generation programs created
Rapidly implemented into a new corporate website, landing pages, mailers, HTML email, whitepapers, webinar presentations, and sales collateral
One Christmas holiday we had a phone call from a desperate Marketing and Sales Exec VP: "I need more leads!" Thus started our long-term relationship with Intraware, based in Orinda, California.
To meet an aggressive business objective, Intraware needed to ramp up lead generation quickly. Hale! Marketing was engaged to become the satellite marketing team responsible for monthly lead generation. However, Intraware’s existing brand was dated and didn’t adequately support their position as a trusted technology service provider. We realized we needed to refresh the brand to prepare the environment for effective lead generation.
Simultaneously with the creation of the lead generation programs, Hale! Marketing developed a refreshed Intraware logo and look and feel that appropriately presented Intraware. This included literature redesign and a new sales presentation with updated messaging, a new corporate website, landing pages and email design to support the various lead generation programs, all put in place before the lead generation activity began the following month.
Intraware, Inc. (NASDAQ: ITRA) provides digital services that enable enterprise technology publishers to tie together licensing and software processes into a clean, simple customer experience. The Intraware SubscribeNet service is a Web-based delivery and support platform that enables technology companies to deliver, track and manage the software, licenses and other digital content they distribute to their customers. Intraware’s customers include Adobe, Business Objects, EMC, Hyperion Solutions, IBM, McKesson, and RSA Security.
