Highlights:
On-the-fly templated creation of professional quality sales literature using a custom application
Literature system look and feel design
For this project, LMI asked for a series of literature designs to be provided as templates to support marketing and sales efforts. The templates would be used by the client’s marketing and sales staff to create datasheets, custom brochures, and information packs for use in LMI’s diverse markets. We explored various alternatives and eventually decided that a custom web-based application would meet the requirements and provide LMI with the ability to generate custom literature that conformed with the corporate standard design anywhere an internet connection was available – important for a global organization.
The “Docbuilder” we developed has a Flash-based user interface that’s simple to use. For instance, creating a new datasheet involves inserting product numbers, specifications, copy and images into pre-defined form fields. Prompts and other user-friendly guides assist with the process. A single click then formats the information into hi-res and low-res PDF documents that can be used to publish directly to the web, sent in email, or quick-printed. Documents can now be quickly created by the client’s staff, automatically formatted by the Docbuilder into the corporate standard design, and rapidly sent to sales prospects.
LMI is a leading global provider of vision sensor technology for original equipment manufacturers and system integrators. LMI serves multiple markets – LMI sensors are used in many diverse applications wherever vision sensor technology will reduce cost, improve quality, or increase yield. LMI has used Hale! Marketing’s services for a wide range of marketing activities.
