Highlights:
Distributors already lined up for the first European show
Two product awards received at the show
After the initial North American launch, where Hale! Marketing created a successful show that resulted in Pixelmetrix signing up European distributors, we prepared for the European launch.
We visited several European show vendors, selected one, and helped them design the show booth the next day! We further enhanced the visual design language for the European audience and created a new direct mail piece and several European ads. Editors were contacted, award applications submitted.
The European launch also yielded immediate results. It established Pixelmetrix in the European market. Pixelmetrix was able to engage with major European customers immediately.
