As a marcom agency, we help your company successfully achieve its product launch objectives.
In every phase of a launch we provide a broad range of marketing services, from strategic planning to tactical execution and creative design.
Services can be purchase as a set or individually.
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Planning |
| What it is |
Why you need it |
What you can buy |
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A process to make decisions and determine the right launch to achieve your objective. It combines your product and market knowledge with our marketing expertise. Plans can be created for a variety of uses. |
The plan is your roadmap for a successful launch. It identifies the strategies, tactics, timelines and costs associated with your launch. Use it to keep the launch on track. |
- capability assessment
- marketing strategy creation
- launch planning
- marketing planning
'Is your product market-ready?'
Download the article
'Marketing planning, pain or pivotal?' Download the article
View a planning case study
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Positioning |
| What it is |
Why you need it |
What you can buy |
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Strategic review and creative development work that results in a set of messages that helps your prospects quickly understand your product’s unique value proposition. Constructed as a ‘landscape’, from positioning statements through to boilerplates and sales messages. |
Differentiated positioning elevates your product from the competition and creates the desire for your products in the minds of your customers. Positioning must be defined before branding is developed, tactics are identified or content can be created. |
- positioning
- messaging
- tag lines
- boiler plates
- positioning presentation
‘Is your product powerfully positioned?’ Download the article
View a positioning case study
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Branding |
| What it is |
Why you need it |
What you can buy |
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Overall branding: the complete crafted customer experience.
Visual branding: the visual, graphic component of a product’s or company’s market presence.
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A strong brand that is consistent throughout all communications creates awareness, is memorable, and appropriately projects the chosen positioning of the product or company. |
- overall branding
- naming
- logo creation
- design language creation
- packaging design
- product visuals
- image library
- design templates
- brand guide
View a branding case study
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Launch preparation |
| What it is |
Why you need it |
What you can buy |
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These are the customer-facing marketing components that need to be created and in place before you begin to actively approach your target audience. They support the active marketing tactics and sales activities that take place during a product launch. |
As you begin to engage the customers with active touches during the product launch, they will need the appropriate information that corresponds with each stage of their purchase cycle. |
- interactive sales tools
- sales collateral
- online literature builder
- white papers
- brochures
- sales presentations
- event creation
- trade show design+booth
- webinar and seminar creation
View a launch case study
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Launch execution |
| What it is |
Why you need it |
What you can buy |
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Creation and execution of the proactive launch tactics defined in the launch plan. These activities reach out and engage your target audience. |
This is active marketing to directly approach the target decision makers and drive market demand.
Active marketing starts the sales cycle and nurtures the prospect towards adoption.
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- search-friendly websites
- search engine marketing
- advertising
- direct mail programs
- e-mail campaigns
- newsletters
- focused press relations
- trade show marketing
- event marketing
- webinar and seminar programs
View a product launch case study
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