7P Workshop
The 7P workshop is the critical first step of the 7P marketing planning process. It begins after you have hired us. It is designed to enable us to rapidly extract your business objectives and translate them into actionable marketing tactics that generate results. There are seven fundamental elements that drive how we understand, evaluate and create ideas and execute marketing. These fundamentals guide how we derive branding, positioning, messages, launch execution, and all on-going marketing.
The workshop is scalable depending on the scope of the engagement and the marketing budget you have allocated.
Application:
The 7P workshop is typically conducted before:
- new product launches
- lead generation programs
- corporate re-launches as a result of mergers and acquisitions
- re-positioning
- website re-design
For more information about the 7P workshop or 7P marketing planning, please call 1.604.688.0202 ext 222
For more about the 7P's, read the article "Is your product market-ready?".
For more information about how to hire us >
For more information about marketing planning, read the article "Marketing planning, pain or pivotal".
The Hale! Marketing 7P marketing planning process has been developed to help companies begin the process of launching products and driving them to commanding positions in defensible market segments.
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