09.23.2007 By Stephen

This is only the fifth Hale! Marketing website in eight years. The others were created to explore design, presentation, and communication. None of them were regarded as an essential part of lead generation for our business, but this time we thought we’d take a different approach. We’ve recently had some success creating client sites that gained high rankings, so we thought we’d try something of the same for ourselves.

Not that this blog will be full of search terms or pop up on every Google search. But we thought we’d include a blog for several reasons, the prime reason being that your decision of who to select as a marketing company must include consideration of how we think, and what better way to present that than through a blog? It’s also easier to frequently update a blog than more formal web pages, it’s easier to capture thoughts and communicate ideas than in more lengthy articles, and a blog allows us the opportunity to “sound off” about all things marketing (OK, that’s the real reason!). And hopefully pass on some marketing knowledge you’ll find useful, or at least thought-provoking.

Of course, there are almost as many good intentions about writing blogs as there are blogs…