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Marketing article 1
Is your product market-ready?
All too often, your new product’s marketing "launch" is tagged on as an afterthought, squeezed between the prototype that finally works and first customer shipment. But in a highly competitive environment, your product needs a sustained marketing program created with an in-depth understanding of your target customers and the competitive situation, and a working knowledge of the effects of various marketing communications tactics...
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Marketing article 2
Marketing planning, pain or pivotal?
As a marketing company, we're often employed to create a variety of marketing plans. Our own journey of discovery through the maze of planning techniques, planning theory, and presentation styles has resulted in a somewhat Zen approach: Simple planning processes focused on clear objectives that result in simple plans for a specific use, can speed plan creation, improve plan quality and remove planning pain... read article
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Marketing article 3
Is your product powerfully positioned?
Effective product positioning is the starting point for effective marketing. But regardless of the position you attempt to create for your product, only the position your product occupies in your target audience's mind is the one that counts. But what is effective positioning and how do you create it? This article breaks down the elements of positioning and explains some methods we've found to be helpful in generating a complete product positioning landscape for business-to-business technology products... read article
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