Finding a marketing agency is easy. You'll find us online or most likely have a referral from one of our other clients.
But choosing a marketing agency is more difficult. Some people use a list of criteria, others resort to laborious proposal processes. But what you really want to know is what we are like to work with – if there's a fit between how you think and how we think, and between how you work and how we work. And that’s a question that requires more intuition than process. It means getting past the process (and hype) and beginning a conversation.
We are not good at sales, so you will probably have contacted us first (do that right now!). If you are nearby, we'll ask to meet your decision-makers. The intent of our first meeting will be to determine if there is enough synergy to create a successful outcome. That means we'll have a frank conversation about a range of topics, not just your new product or the new website you're interested in. We will also discuss your budget and the price for our services.
Often, prospective clients have questions about previous marketing work we've done, and this is a great way to judge whether we can meet your needs. We can walk you through a few relevant past projects and give you some idea of process, cost and timelines (as permitted by the terms of NDAs with other clients).
If we think we can't add value to your business, we'll say so. Similarly, if you don’t feel comfortable for any reason, we'll expect you to say so. Frequently, the decision-makers at the meeting are willing to proceed to an engagement. It really is that simple.
Assuming that we both feel comfortable about the fit, we'll proceed to define the scope of the project with you. This will include the inputs, scope of work, timeframe and deliverables. We'll document these in a simple engagement agreement along with the price and our standard business terms. Sometimes, if the project hasn’t been clearly defined, we'll perform a needs assessment.
Because we will have already discussed our prices and your budget, the price shown on the engagement agreement will be what you expect. You then provide approval and the engagement begins.