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START-UP BRANDING client: Riot Micro

project components: logotype design website design photography

highlights: Branding is just as important for start-up companies as it is for established leaders. For Riot Micro we developed a simple website and a logotype, and established a colour palette.

Riot Micro branding details: Riot Micro is developing purpose-built silicon for wireless IoT applications. Their customers are the manufacturers and suppliers that are creating solutions for the Internet of Things. The Riot Micro logotype developed as something of a counterpoint to the name of the company. While ‘riot’ signifies disruption (a desirable quality in competitive markets), it can also be disturbing. After exploring a number of riotous type styles we settled on a more conservative typeface with the emphasis on clarity, especially at very small sizes. As the client was primarily interested in establishing a web presence for recruitment purposes, we developed a simple website with bold statements and compelling creative. We were able to use some images from our own custom photo library. Hale! Marketing stock photography