client: SafeNet


project components:

content development
graphic design


Sometimes the best way to underline your position as the dominant player (or even claim it!) is simply to ‘write the book’ on your technology. SafeNet is the largest company exclusively focused on the protection of high-value information assets, providing a large range of authentication and encryption products and services. To reinforce SafeNet’s position, we created a 68-page book to explain SafeNet’s technology and provide a glimpse of some of the products within their portfolio. But this wasn’t just a graphic exercise, we wrote the content and managed production and printing. The book is used as a mailer and give-away at trade shows. Like books we’ve created for other clients, this one went for a second run.

SafeNet positioning booklet:
Safenet positioning booklet