Positioning and Messaging

Effective product positioning is the starting point for effective marketing. But regardless of the position you attempt to create for your product, only the position your product occupies in your target audience’s mind is the one that counts.

Effective positioning must therefore be based on actual customer needs, known market facts, and the measurable capabilities of your product, then communicated precisely and powerfully to your target audience using consistent messages. Positioning is definitely not a blue sky marketing exercise – it’s based on reality and significantly affects business results.

Items we include in our positioning and messaging services are:

  • differentiation determination
  • strategic positioning
  • message crafting
  • content authoring
  • tag lines
  • boiler plates

Positioning and messaging case studies

Positioning, messaging and new corporate identity design, including a new logotype


Strategic positioning and messaging, including competitive research

Sierra Wireless

Positioning a new technology, including product visual and white paper authoring