‘Creative’ (collective noun) are the visual assets that support your marketing, such as graphic designs, presentations, photography, diagrams, and other artwork. Your logo or logotype is a creative asset, and so are html emails, website designs, and advertising layouts.
The design of creative is essential in portraying your positioning and brand accurately, in efficiently communicating your message, and in engaging your customers. Because it’s visual, creative often makes a much greater impression than textual information.
Being able to produce creative that supports marketing appropriately is not common. Agencies tend to be either ‘creative agencies’ or ‘marketing agencies’. Hale! Marketing is both a marketing and a creative agency. We know marketing and we know how the right use of creative can create a powerful impression on your target audience.
We list below some of the areas where we provide creative design services:
- design language
- visuals and infographics
- custom photography
- e-mail design
- website design
- print design
- trade show booth design
- trade show graphics