Branding

You already know that more has been written about branding than any other marketing exercise. That’s partly because powerful, everyday brands are very visible and have immense value. But this doesn’t happen by accident. Brands need to be carefully crafted, documented and maintained, whatever the size of your company. This requires strategic thinking, creative execution and attention to detail.

The brand is expressed in all of the touch points that your company has with your employees and the outside world. It’s the shared experience between your company and your customers. All of your marketing activities are subject to the brand.

We include these services in our brand offering:

  • corporate and product logo design
  • look+feel
  • naming
  • design language creation
  • packaging design
  • product visuals
  • image library creation
  • design templates
  • brand guides

Branding case studies

Positioning, messaging and new corporate identity design, including a new logotype

Teradici

Branding for a start-up

Riot Micro

Product branding, packaging design, and quick start guide for a software company

ACL

New logo design and online corporate brand guide for a technology start-up

Dyaptive Systems